La historia de Adizes Brasil

In 1983, Paulo Villares, CEO of Industrias Villares, a large organization in the capital equipment industry with over 8,000 employees, heard Dr. Adizes speak at a Young Presidents’ Organization (YPO) event. Shortly thereafter, Villares became the first company to deploy the Adizes Methodology in Brazil.  They adopted the full Adizes management program, forming an internal center of excellence under the Direction of Clóvis Carvalho and Fernando Mourão, to cascade the implementation of the Adizes Methodology throughout the organization. Industrias Villares continued to utilize the Adizes Methodology until the Villares Family sold the organization. In 1985, Paulo Villares wrote, “One of the key characteristics of the Adizes methodology is the capability to create enthusiasm and the achievement of effectiveness and efficiency in the short and long run.”

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With a large number of executives from Villares having been exposed to and even trained in the methodology, the knowledge started to spread. One famous application of the Adizes Methodology was led by Clóvis Carvalho. Clóvis Carvalho had been invited to join President Fernando Henrique Cardoso’s team in 1994. At that time, Brazil was experiencing the highest rate of inflation in its history. Clóvis used the Adizes Methodology and management processes to gain alignment between all of the relevant stakeholders, ministries, and regulatory agencies of the government to arrest the inflation.  The political-economical plan that they came up with and successfully implemented became known as “Plano Real”.

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Carlos Valdesuso, who had graduated from the University of California Los Angeles (UCLA),  the same University where Dr. Adizes had been a professor, became the first Adizes Associate in Brazil and assisted with the implementation of Adizes in Villares. Carlos later became the Managing Director of the emerging Adizes Brazil office. That office quickly became active serving various prestigious organizations such as Banco Garantia, Banco Safra, and the São Paulo Chamber of Commerce.

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Jorge Paulo Lemann, fundador y superintendente general del Banco Garantia, que luego se convertiría en InBev, escribió: "Aprendí de Adizes la esencia de tener personas de diferentes estilos en diferentes roles y los componentes clave para motivar a la gente a trabajar juntos en armonía. Esto ha sido extremadamente útil en mi negocio".

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El Banco Safra utilizó la metodología para actualizar todos sus servicios de TI a un nivel competitivo, al tiempo que se creaba un clima de confianza y respeto mutuos. Luiz Carlos Zambaldi, CIO del Banco Safra, escribió:

"Encontrar una visión de futuro conociendo el presente, mantenerse centrado en el negocio, equilibrar los aspectos humanos y técnicos en la composición y gestión de un equipo y, finalmente, gestionar por los resultados. Esto es lo que nos proporcionó Adizes, una simplicidad notable".

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La Cámara de Comercio de São Paulo utilizó la metodología de forma constante durante más de 20 años para ayudar a rejuvenecerse y aumentar la innovación y la flexibilidad.

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Marcio Aranha, director general de la Cámara de Comercio, escribió:

"Aprendí de Ichak Adizes que es clave escuchar las necesidades de nuestros clientes "internos". De este modo, nos convertimos en una organización más proactiva en la que las personas trabajaban como dueños del negocio".

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During this period, with the help of Carlos Valdesuso, five of Dr. Adizes’ books were translated into Portuguese and began to find their way into the curriculum of various Universities and Business Schools in Brazil. As a result, Dr. Adizes’ books started being mentioned continuously in more than one hundred MSc and Ph.D. theses in the main universities and business schools of Brazil. This attracted more professionals interested in the methodology creating greater and greater awareness.

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Actualmente, se está implementando en todo el CIEE un programa de formación basado en la Metodología Adizes, conocido como TopLeaF. CIEE es la organización de estudios en el extranjero y de intercambio intercultural más antigua y más grande de Brasil, sin ánimo de lucro. Opera en 136 países, con más de 30.000 participantes internacionales.

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Humberto Casagrande, CIEE President, and CEO, has recently stated that the concepts of the Adizes Methodology helped to create a much better climate of mutual trust and respect, positively developing people’s mindsets and attitudes.

Carlos Valdesuso, who was awarded a Lifetime Achievement Award from the Adizes Institute in 2018, has since retired but continues to promote Adizes in Brazil. Wilson Fukushima and Rafael Kominich have taken over as Co-Managing Directors of the Adizes Brazil office.

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A special thank you to Fernando Mourão and Gustavo Monteiro who helped “fill in the blanks” for this story.

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